It's probably too early in the 2014 race for US Senate to be using words like "pivotal", but a week from this week ends the 2nd quarter fund raising period and when the numbers come out, it could have a significant impact on the Republican primary election for NC Senate nearly 11 months away.
Like it or not, running for the US Senate requires a lot of money and much of that comes from outside groups. Those groups look at a candidate's own fundraising as an important barometer of potential success. If a candidate can raise money on his own, then it becomes much more likely these outside organizations will lend their support, and that's why this week is important..
With only Dr Greg Brannon and Speaker Thom Tillis as announced candidates for the Republican nomination, pundits, the campaigns, and those various outside groups will be pouring over the results and making decisions. For Dr Brannon a solid report would greatly improve the likelihood a group like Americans for Prosperity, the Senate Conservatives Fund, or even the Club for Growth could get into the campaign on his behalf. For Speaker Tillis it will show if his typically robust fundraising has kept pace or fallen off.
For sure, if any outside money comes into the contest to support the Brannon campaign, that would significantly change the future dynamics of the race and show belief that recent polling and the results of the NCGOP Convention straw poll may have long-term legs. It would also help counter the large sums of money Speaker Tillis has been collecting from the payday lending and sweepstakes gaming lobbies.
To help the Brannon Campaign reach its goal and possibly generate some of that nationwide help, various grassroots groups are organizing a moneybomb this week as a final push before the fundraising period ends. How that pans out will be interesting to watch.